Kick Off February with a Free Second Cup of Coffee
Kick Off February with a Free Second Cup of Coffee – and by Giving Back – with Second Cup’s “Caffe Sospeso” Campaign
Guests Will Receive Free Refills on Hot or Iced Coffee, and Can “Pay It Forward” by Donating the Spare Change to The Shelter for Abused Women & Children
NAPLES, Fla. (January 13, 2015) – At Second Cup, a free second cup of coffee can become an opportunity to make a difference. “Perk” up the first week of February with a free second cup of hot or iced coffee or tea at Second Cup Mercato, and then you can make a difference by donating the typical cost of a refill to Second Cup’s “caffe sospeso” fundraising campaign.
During the week of February 1st–7th, customers at Second Cup Mercato will enjoy free refills of hot or iced coffee or tea – usually just 75 cents – and will be invited to “pay it forward” by donating the cost of the 75-cent refill to support The Shelter for Abused Women & Children. The campaign is inspired by the “Caffe sospeso,” or “suspended coffee” tradition, which dates back more than a century in Naples, Italy, where people who experienced good luck would buy a second cup of coffee to be put aside for those in need. Today, European cafes have adapted the practice by donating the collected funds for the “suspended coffees” to a charitable organization. Second Cup hosted its first “caffe sospeso” last July.
One hundred percent of donations will benefit The Shelter for Abused Women & Children, whose mission is leading the community to prevent, protect and prevail over domestic violence through advocacy, empowerment and social change.